Mark Watson

Mark Watson is owner and a founding member of Crescent Commercial, LLC. Prior to founding Crescent in spring 2007, Mark served as a financial analyst and manager of investments for CNL Income Corp. (REIT) in Orlando, Florida. During his tenure with CNL, Mark contributed to over $1 billion in real estate acquisitions, $150 million of which he played an integral role in sourcing, underwriting, negotiating, and structuring. Mark graduated from Harding University College of Business Administration with a bachelor’s degree in professional sales.

Since founding Crescent, Mark and his team have successfully acquired, developed, and managed various commercial real estate projects in the retail, office, industrial, and hospitality sectors.

In addition to his passion for commercial real estate, Mark loves to start, acquire, and grow businesses. Currently, Mark is the majority owner of and sits as an advisor to Sure Fit Holdings, LLC (Anytime Fitness franchisee with 15 locations in Arkansas, Missouri, Oklahoma, and Tennessee) and RE/MAX Advantage of Searcy (RE/MAX franchisee). Mark has also invested in and/or operated several other companies that have since been dispositioned including BFCU Capital, LLC, a natural gas investment fund; Hart Construction, LLC; and Tropical Tango, LLC, a Tropical Smoothie franchisee, to name a few.

Outside of work, Mark enjoys spending time with his family; serving as a deacon in foreign missions for his church; hunting; fishing; golfing; and teaching real estate, business, leadership, and personal finance.


Russell Watson

Principal Broker

Russ Watson has developed a great knowledge and understanding of the Searcy, White County, and Arkansas markets from being in Searcy since 1997. Russ joined the Crescent team around the same time he graduated from Harding University with a bachelor’s degree in professional sales in 2008. His educational focus was in personality profiling, negotiations and communication; these, coupled with Russ’ work ethic, make him an effective facilitator between parties. Russ primarily focuses on investment property brokerage, and leasing.

Outside of work, Russ enjoys spending time with his wife traveling or working together on various projects and working on his land in addition to many hobbies including wood and metalworking. He enjoys hunting, fishing, backpacking, golf, and many other outdoor activities. He also spends time working on ranches in Arkansas and Oklahoma assisting ranchers with their livestock’s health and wellbeing.


Paula Laird

Office Manager

Paula Laird joined the Crescent team after spending time in marketing and human resources at Bank of America and as a legal assistant for Brett D. Watson, attorney at law. She graduated from Harding University with a bachelor’s degree in business management.

Free time for Paula is typically spent at sporting events with her husband and three children or cooking and baking. Paula’s family is also very involved at their church and with youth group activities.


Andrea Hackney

Controller

Andrea Hackney is a Little Rock, Arkansas, native who holds an MBA from Harding University. After working in public accounting firms preparing corporate and individual tax returns, Andrea served as CFO for Girl Scouts Diamonds of Arkansas, Oklahoma, and Texas. She also worked as office manager for Davis, Hull and Rowden Sonic group prior to her work at Crescent.

Andrea is an advocate for nonprofits and community involvement and currently assists with accounting for CASA (Court Appointed Special Advocates) of White County. She has taught Financial Management for Nonprofits, a graduate-level accounting class, at UALR and sponsored a women’s social club at Harding University. She sings on her church’s music team and sews, designs, and alters wedding dresses, formal gowns, and costumes. She volunteers with Go Global at Harding University accompanying university students to foreign mission locations. Her own involvement has taken her on mission trips to Kenya, Hungary, Romania, Guyana, England, Scotland, Wales, Poland, and Canada.


Seth Mobley

Repairs & Maintenance

Seth Mobley is a Searcy, Arkansas, native and member of the West Point Volunteer Fire Department and the board of directors for the West Point – Georgetown Wastewater System. He also serves as president of the board of directors for Southeast White County Water Association.

Before joining the Crescent team, Seth spent seven years in the United States Navy and managed apartment maintenance for a large complex in the Searcy area. He holds a bachelor’s degree in construction consulting from Oregon State University with minors in business administration and naval science.

Seth enjoys spending time outdoors, woodworking and traditional construction, and with his wife and three children. He is also an active member of Valley Baptist Church in Searcy.


Andrew Fraser

Construction Manager

Born and raised in Tampa, Florida, Andrew Fraser moved to Arkansas in 2004 to attend Harding University where he earned a degree in Christian theology. In 2010, two years post-Harding, Andrew and his family moved to Mtwara, Tanzania, on a mission trip serving the Makonde tribe of Southern Tanzania. His role in Tanzania was development oriented and included teaching beekeeping to rural farmers in the Mtwara region.

Shortly after returning to the U.S., Andrew joined the Crescent team and has headed the construction of the Searcy, Arkansas, RE/MAX and Crescent Commercial headquarter remodels, five Anytime Fitness location builds and remodels, and two AT&T locations. His current project oversight includes additional Anytime Fitness, AT&T, and Dollar Tree locations as well as commercial shopping center development.

When he’s not harvesting honey from African Killer Bees or globetrotting, Andrew is spending time with his wife and two children in Searcy.


Laura Stark

Accounting Assistant

Laura Stark received both her bachelor’s degree in psychology in 2011 and MBA in 2016 from Harding University. After graduating in 2011, Laura moved back to her hometown of Phoenix, Arizona, where she worked as a social worker in a health and rehabilitation facility. She returned to Searcy in February 2013 and began working at Harding in the payroll department until 2017 when she joined Crescent as staff accountant.

Laura and her husband love to explore the National Parks, swim, play volleyball, and go bike riding. They are involved with many ministries at their church and have been foster parents for nearly three years.


Jennifer Hannigan

Marketing Manager

Originally from Nashville, Tennessee, Jennifer Hannigan is a graduate from Harding University where she earned both her bachelor’s and master’s degrees. Prior to joining Crescent, Jennifer worked for 10 years in the Office of University Communications and Marketing at Harding where she was publications writer and copy editor. In addition to writing for the University’s alumni magazine, she served as marketing liaison for Harding Academy and editor for the University’s health sciences magazine.

Jennifer enjoys spending time with her husband and two children and teaching as an adjunct communication professor at Harding.