Mark Watson

Mark is the owner and a founding member of Crescent Commercial, LLC. Prior to founding Crescent in the spring of 2007, Mark served as a Financial Analyst and Manager of Investments for CNL Income Corp. (REIT) in Orlando, Florida. During his tenure with CNL, Mark contributed to over $1B in real estate acquisitions, $150 million of which he played an integral role in sourcing, underwriting, negotiating, and structuring. Mark graduated from Harding University’s College of Business with a Bachelor’s Degree in Professional Sales.

Since founding Crescent, Mark and his team have successfully acquired, developed, and managed various commercial real estate projects in the retail, office, industrial, and hospitality sectors.

In addition to his passion for commercial real estate, Mark loves to start, acquire and grow businesses. Currently, Mark is the majority owner of and sits as an advisor to Sure Fit Holdings, LLC (Anytime Fitness franchisee with 14 locations in AR, MO, OK, and TN) and RE/MAX Advantage of Searcy (RE/MAX franchisee). Mark has also invested in and/or operated several other companies that have since been dispositioned including BFCU Capital, LLC, a natural gas investment fund, Hart Construction, LLC, and Tropical Tango, LLC (Tropical Smoothie franchisee), to name a few.

Outside of work, Mark enjoys spending time with his family, serving as a deacon in foreign missions for his church, hunting, fishing, golf, and teaching real estate, business, leadership, and personal finance.

Russell Watson

Principal Broker

Russ has developed a great knowledge and understanding of the Searcy, White County, and Arkansas markets from being in Searcy since 1997. Russ joined the Crescent team around the same time he graduated from Harding University with a BBA in Professional Sales in 2008. His educational focus was in personality profiling, negotiations and communication; these, coupled with Russ’ work ethic, make him an effective facilitator between parties. Russ primarily focuses on Investment Property Brokerage, and Leasing.Outside of work, Russ enjoys spending time with his wife traveling or working together on various projects, working on his land, and many hobbies including wood and metalworking. He enjoys hunting, fishing, backpacking, golf, and many other outdoor activities. He also spends time working on ranches in Arkansas and Oklahoma assisting Ranchers with their livestock’s health and wellbeing.

Paula Laird

Office Manager

Paula joined the Crescent team after spending time in Marketing and Human Resources at Bank of America and as a Legal Assistant for Brett D. Watson Attorney at Law. She graduated from Harding University with a Bachelor’s Degree in Business Management.

Free time for Paula is typically spent at sporting events with her husband and three children or cooking and baking. Paula’s family is also very involved at their church and with youth group activities.

Andrea Hackney


Andrea is a Little Rock, Arkansas native who holds an MBA from Harding University. After working in public accounting firms preparing corporate and individual tax returns, Andrea served as CFO for Girl Scouts Diamonds of Arkansas, Oklahoma, and Texas; and more recently an office manager for Davis, Hull and Rowden Sonic group.

When it comes to having fun, Andrea teaches Financial Management for Nonprofits, a graduate level accounting class, at UALR in the summers. Additionally, she is a Club Sponsor for Harding University’s women’s social club, sings on her church’s music team, and loves to sew, design, and alter wedding dresses, formal gowns, and costumes.

Andrea is an advocate for nonprofits and community involvement and currently assists with accounting for CASA (Court Appointed Special Advocates) of White County. She also works with Go Global at Harding University, which takes university students to foreign mission locations. Her own involvement has taken her on mission trips to Kenya, Hungary, Romania, Guyana, England, Poland, and Canada.

Seth Mobley

Repairs & Maintenance

Seth is a Searcy, Arkansas native and member of the West Point volunteer fire department, a member of the Board of Directors for the West Point – Georgetown Wastewater System, and serves as President of the Board of Directors for Southeast White County Water Association.

Before joining the Crescent team, Seth spent seven years in the United States Navy and managed apartment maintenance for a large complex in the Searcy area. He holds a Bachelor’s Degree in Construction Consulting from Oregon State University, with minors in Business Administration and Naval Science.

Seth enjoys spending time outdoors, woodworking and traditional construction, and with his wife and two, soon to be three, children. He is also an active member of Valley Baptist Church in Searcy.

Andrew Fraser

Construction Manager

Born and raised in Tampa, FL, Andrew moved to Arkansas in 2004 to attend Harding University, where he attained a degree in Christian Theology. In 2010, two years post-Harding, Andrew and his family moved to Mtwara, Tanzania on a mission trip serving the Makonde Tribe of Southern Tanzania. His role in Tanzania was development-oriented and included teaching beekeeping to rural farmers in the Mtwara region. In addition to speaking fluent Swahili, Andrew speaks a bit of Makonde, the tribal dialect of the Mtwara region. Andrew and his family were forced to leave Tanzania in 2015 due to political and religious instability in the region.

Shortly after returning to the US, Andrew joined the Crescent Commercial team, putting his graduate studies of Soil Science and Agronomy at Auburn University on hold. Since joining the Crescent team, Andrew has headed the construction of the Searcy, AR RE/MAX and Crescent Commercial HQ remodels, five Anytime Fitness location build and remodels, and two AT&T locations. His current project oversight includes additional Anytime Fitness, AT&T, and Dollar Tree locations, as well as commercial shopping center development.

When he’s not harvesting honey from African Killer Bees or globetrotting, Andrew is spending time with his family in Searcy, AR. His family loves the outdoors, evidenced by the chickens, bees, and horticulture. He and his wife are passionate about great food and coffee, and they hope to open a bed and breakfast one day somewhere in Arkansas. We hear people will be buzzing about it.

Laura Stark

Accounting Assistant